About Unitist

Increase your company's reach
  1. Home
  2. Pages
  3. About Us

Why choose Unitist

Choose Unitist for a partner that understands how meaningful change actually happens. Challenging entrenched systems requires more than messaging or isolated advocacy—it requires organized campaigns, unified coalitions, and disciplined strategy.

Unitist works with organizations to bring together stakeholders, coordinate advocacy efforts, and deploy targeted communications that help initiatives break through institutional inertia. Our work focuses on turning shared frustration with the status quo into organized, strategic action capable of producing real outcomes.

Every engagement is tailored to the client’s goals and the environment they are operating in, ensuring campaigns remain focused, credible, and capable of sustaining momentum.

Our Mission

Unitist’s mission is to help organizations unite people and resources to challenge ineffective systems and advocate for meaningful change. Through coordinated advocacy campaigns, coalition engagement, and strategic communications, we help initiatives build the momentum needed to influence policy and strengthen communities.

Our Vision

Our vision is a civic environment where organizations and communities can effectively unite to challenge entrenched systems and shape the policies that affect their lives. By helping campaigns build coalitions, mobilize supporters, and sustain strategic pressure, Unitist works to create the conditions for meaningful and lasting progress.

Founder

Dustan Batton

I am a public affairs strategist and business consultant with more than 15 years of experience helping organizations challenge entrenched systems and advocate for meaningful change. My work centers on advocacy campaign management, stakeholder coalition building, and targeted communications strategies that influence policy and public outcomes.

For more than a decade, I have operated Unitist, LLC, a full-service, Veteran-owned public affairs and business strategy consultancy. The name reflects a simple idea: that meaningful change happens when people unite to challenge the systems and assumptions that hold communities back. Clients have included the American Beverage Association, L.A. County BizFed, Scenic America, Bloomberg Foundation, Better Medicare Alliance, Wow Media, Inc, and Voters For Cures.

Organizations engage Unitist for advocacy campaign management, stakeholder and coalition engagement, targeted media strategy, government relations, strategic communications, and organizational leadership support. My approach combines disciplined campaign execution with a clear understanding of how institutions operate and how organized advocacy can shift outcomes.

I earned a Bachelor of Arts in Cultural Anthropology from UCLA, where I developed a lasting interest in how cultures, institutions, and power structures shape societies. I am also a U.S. Air Force veteran who served during Operations Iraqi Freedom and Enduring Freedom. Outside of work, I enjoy fitness, travel, and exploring the great outdoors.